Bespoke Givenchy

SOME OF THE PHOTOS IN THE GALLERIES NEED A BIT OF EXPLANATION AS TO WHAT THEY ARE ABOUT, SO HEERE IS A RANDOM SELECTION OF ONE PARTICULAR PHOTO THAT I WOULD LIKE TO SHARE MORE BACKGROUND INFORMATION ABOUT IT!

This is the logo for a new perfume which Givenchy had just launched. They were having a media present promotion event. I remember it was held under the arches at Portobello Road in a Sultry cavernous club.

We were there to offer the privately invited guests to have airbrushed tattoos of their logo. There was a choice of colours, and the tattoos lasted for between 4-6 days. To make the tattoo we had to create a stencil using acetate film and cut very carefully until we had the finished product. It’s guite a process, and once youve got the first one right it has to be repeated until you have enough tattoo stencils to cover the amount of guests for the booking.

Having a tattoo airbrushed on is quite good fun for the recipient. It also looks almost real, and gives the client a moment to sit and relax and feel pampered.

They are also then a walking promotion for the new Givenchy perfume for the next few days!

The first thing we saw when we walked in was one of the most intricate and fabulous ice sculptings I had seen. It was an almost life size carving of a cross legged Buddha figure. There was also an impressive dragon curling its way around the buddha. I wondered how long it would be before these splendid works of art became puddles - they were cordoned off so they couldn’t be touched, which I suppose prolonged their life span somewhat.

It occured to me how transient Ice sculpting is as a form of art - just like face painting. A beautiful work of art is painted onto a face, enhancing their beauty, promoting their event, then it runs off never to be seen again, no chance for you to admire your work! No. chance for any form of egotistical attachment! Good for the soul!

The event went very well. We were planted in the main room among the tables where guests were sitting before a stage. There were lots of performers. The best one for me was the fire twirling trapeze artist. Wow! The guests were various members of the media - and each received a goody bag with a bottle of perfume to take home.

Now, may I say that several years later, the very same perfume is still going strong, so I would count that evemt as a successful promotion!